Pre-Marketing Feature Overview
Pre-marketing is the practice of advertising a listing before it can be shown, collecting email addresses, then -- when the place is ready to be seen -- notifying all prospects who expressed interest.
ShowMojo is configured out-of-the-box to pre-market any on-market listing that has no available showtimes, using ShowMojo's Contact Later feature.
To explicitly pre-market a listing, simply put it on-market and ensure it has no available showtimes. This can be done a number of ways, but perhaps the best options is to use the listing's Don't Show Before Date.
Then, when a listing has available showtimes, ShowMojo will automatically email all prospects who expressed interest in the listing and encourage them to schedule a showing. There is nothing you need to do.